Every so often, a new program comes along that makes Realtors stop, lean in, and say, “Wait a minute—that’s for real?” Impresa Modular has just released one of those programs, and it might be the most Realtor-friendly innovation to hit our industry in years.
At its heart, this isn’t just about selling a home. It’s about giving Realtors a chance to earn up to three commissions from a single family’s journey—while delivering the kind of seamless service today’s buyers crave.
One Family, Three Sales Opportunities
Here’s how it works. A family decides they want to build a new modular home. Great news—that’s commission number one. But Impresa Modular doesn’t stop there.
- The Land Sale: Many buyers don’t yet own land. That’s where you step in to help them find the perfect lot, opening up a second commission.
- The Existing Home: Most buyers also need to sell their current home before they move. That’s another listing—and a third commission opportunity.
- The Modular Build: And let’s not forget the main event—selling a beautiful new Impresa modular home, where you get paid faster than in traditional new construction.
One client. Three commissions. Talk about maximizing the value of every relationship.
Why Realtors Should Pay Attention
What makes this different is speed and support. Instead of waiting months or longer to see your commission after a build is finished, Impresa Modular pays you within days of the construction loan’s first draw. That’s cash flow that matters.
Add in Impresa’s Home-to-Home Experience™ (H2H™), a system designed to guide families through the process of financing, land, design, and transition, and you’ve got a partner that makes you look like the hero. Clients get confidence. You get results.
The Bigger Picture
The housing market is shifting, and buyers are searching for smarter, more affordable, and more flexible options. Modular homes are no longer “alternative housing”—they’re becoming mainstream solutions. For Realtors, this program isn’t just a commission booster; it’s a chance to position yourself as a forward-thinking professional who can solve more than one need at a time.
It’s about creating a win-win scenario: your clients land in a home they love, and you earn more for guiding them every step of the way.
A Fresh Path Forward
Imagine building your business around partnerships like this. Instead of a single transaction, every client can become three. Instead of waiting for months, your commissions arrive quickly. And instead of competing in the same old ways, you’re offering something no one else in your market has.
Realtors often talk about standing out from the crowd. Well, here it is. The Impresa Modular program doesn’t just help families—it helps you grow, thrive, and lead in a housing market hungry for solutions.
Opportunity doesn’t knock every day.
But when it does, sometimes it’s modular.
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With over 9,000 published articles on modular and offsite construction, Gary Fleisher remains one of the most trusted voices in the industry.
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