Zeta Communities, a
Francisco
factory founded by Naomi Parot and Shilpa Sankaran appears to have gone
on a major renovation of management.
Gone are the two co-founders and replacing them seems to be a
management team that has had no prior modular home experience. If this sounds
familiar, that’s because there have been numerous examples of modular factories
being taken over by novice and inexperienced people that have run the modular
factories into the ground. We can only hope this isn’t the road map Zeta is following.
 |
| Shilpa Sankaran (left) and Naomi Parot |
In 2007, Naomi and Shilpa received a $5M investment from Black Coral Capital in
have been eliminated from the company they started and replaced with Black
Coral people.
Here is the current Zeta Communities lineup.
Notice the lack
of housing and modular experience they bring to the table.
All management profiles come from the Zeta websites
Howard Koenig, CEO
Howard is an experienced executive in technology and
software-as a service companies. He has held executive positions at ADP,
Oracle, and Accenture. Howard has a strong track record of accelerating growth
and profitability of both mature and early stage companies. Howard recently
led, as CEO, the financing, growth, and liquidity events for a large
construction centric, SaaS company. Howard’s domain expertise in software/SaaS
solutions includes Architecture Engineering Construction (AEC), business to
business collaboration, workflow solutions, and workforce optimization. Howard
hopes to add technology as another growth pillar to the ZETA Communities
differentiation. Howard has an BA and MBA from the State University of NY at
the Deans advisory committee for the
of
Jim Ciardella, VP and CFO
Mr. Ciardella joined ZETA Communities in 2011 bringing over
30 years of finance & manufacturing experience to the Company. Prior to
that Mr. Ciardella was CFO of NDS Surgical Imaging, a medical device
manufacturer from 2004 to 2010. He served as CFO and subsequently, President
and COO, at Dolch Computer Systems from 1990 to 2004. Before that, he served in
various senior financial management roles at National Semiconductor, other
privately-held companies and as audit manager with Deloitte and Touche, CPA’s.
Mr. Ciardella holds a BS in Accounting from
at
Lee Mullinax, Senior VP – Sales and Marketing
Lee’s role at ZETA is to provide leadership and direction of
our Sales Team and to help our clients realize cost and time efficiencies
within both their existing projects and proposed new developments. With his
primary focus on urban redevelopment and master-planned resort communities, Lee
Mullinax’s career in the building industry has spanned more than 35 years. His
vast experience includes providing project design consulting, marketing, and
sales services for new developments, condominium conversions, adaptive re-use
projects, senior housing developments, and hotels in 22 major markets
throughout
industry knowledge and first-hand experience with a wide variety of projects,
product types, and market conditions enables him to provide ZETA’S clients with
the benefit of his unique insight and expertise during their project’s
critically important planning and design phases.
A SPECIAL NOTE TO THE BLU HOMES FOLKS:
You took a reported $60M in investment money. I wonder how long the people that gave you that money will sit on the sidelines before they get antsy and decide they can run the company better than the original Blu Homes people. Read the Article.
