In Waycross, Georgia, the landscape is undergoing a quiet transformation. Heavy equipment rumbles across a massive 2.5-million-square-foot site that, when completed, will house one of the most ambitious offsite construction factories ever attempted in the United States. Though not yet producing homes, the Admares facility is already drawing national attention as one of the boldest commitments to modular housing in decades.
A $750 Million Bet on the Future
Admares, a company with roots in Turku, Finland, is no stranger to turning ambitious ideas into reality. With a $750 million investment into this Georgia site, the company is making a statement: industrialized housing production at scale is not just possible, it’s necessary. Ware County officials have already labeled it a game-changer, both for the region’s economy and for the national conversation around housing supply. More than 1,400 jobs are projected, a significant boost in an area that has long looked for ways to combine economic development with future-oriented industries.
Robotics Meets Housing
What sets this factory apart isn’t just the size or the investment—it’s the technology. Admares is working with Porsche Consulting and Siemens to integrate robotics and advanced manufacturing systems that mirror the precision of automotive plants. The idea is to bring the speed, accuracy, and consistency of car production to the building sector. For an industry still wrestling with inefficiency and labor shortages, this approach has the potential to disrupt the way housing is delivered in the U.S.
Global Innovation with a Local Home
Admares has made a name for itself internationally by producing modular structures for both residential and hospitality markets. From innovative apartment complexes to turnkey hotels, the company has pushed the limits of factory-built design. Relocating its headquarters from Finland to the U.S. signals a long-term commitment to scaling its technology where the need is greatest. The housing shortage in America is no secret, and Admares sees Georgia as the launchpad to meet demand at a scale not yet attempted domestically.
What Comes Next
Production is projected to begin in late 2025, and the months ahead will be critical. The company will need to move from construction to installation, from plans to production lines, and finally, from prototypes to homes. Many in the offsite construction industry will be watching closely. If Admares succeeds, the Waycross facility could become a blueprint for how to industrialize housing production in the U.S.
For now, the factory is still a work in progress—concrete, steel, and promise. But the vision is clear: a future where modular housing is no longer a niche solution, but a mainstream answer to America’s housing crisis.
They are currently hiring for this new factory. https://admares.com/about-us/careers/
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With over 9,000 published articles on modular and offsite construction, Gary Fleisher remains one of the most trusted voices in the industry.
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