With housing market ticking up and signs of life in home
renovation and remodeling, there is one under the radar area of the home that
seems poised for takeoff — the basement.
Superior Walls of America, manufacturer of precast
foundation systems, has seen a 20 percent increase in sales over the same time
period in 2012.
“Our business definitely began increasing once new
construction started back on a positive track,” says Jim Costello, president of
Superior Walls. “Just for the month of May this year we hit sales numbers that
we have not seen for any month since October of 2008.”
That’s a great indicator that we’re in for a solid,
growth-oriented 2013.” What’s driving those sales numbers for
basements.
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| Superior Wall system being set |
A study by the National Association of Home Builders, “What
Home Buyers Really Want,” showed that 76 percent of Gen Y and 74 percent of Gen
X respondents wanted a home with a basement.
“Younger home buyers, who are investing in new construction
homes, are looking for added living space and easily-accessible storage areas
in the homes they purchase,” Costello adds.
