I’m always amazed when a business, any business, says that they are so busy they just can’t seem to handle any more business suddenly drops their prices to attract new customers. Did I miss that class in econ 101?
Inhabitat just published an article about Blu Homes doing just that. What I found interesting was the article’s opening statement:
The homes still aren’t cheap by any means, but
through the manufacturer’s economies of scale and a growing interest in prefab
building, they are able to start passing those cost savings on to the customer.
I know of no other modular home factory in the US that could lower their basic pricing by about a third and stay in business unless they had been overpricing their homes from the beginning.
CLICK HERE to read the Inhabitat article.
