I’m not sure if the top management at McDonald’s still
spends one day a year working the counter at one of their restaurants but if
they don’t, they should be.
Modular home factory owners and top management should give
it a try sometime. I have to ask…
”Who on the top executive team or the board, has
visited a builder’s jobsite on set day recently?”
I’m not talking about a ‘ride along’ with a sales rep to the
builder’s office, rather a visit to the jobsite to observe and answer the
builder’s questions and listen to his/her suggestions on how to improve the
overall experience.
One reason the owners or top management may not want to
visit an active jobsite is that they are worried that something might go wrong
with the set or that there might be a problem with a module and the builder can
hold their feet to the fire on site. Well, that’s just too damn bad. It’s time
to get your shoes dirty and hear the good, the bad and the ugly about your
homes.
If you haven’t been to an active jobsite for some time, pick
up the phone and go visit one of your builders. Do not ride along with your
sales rep or even have them there. You need to show your builders that you are
doing this for their benefit, not just coming along for the ride.
