Unless you are a modular home builder working in NJ, trying to get more sales is giving you mixed results. You think you’ve
tried just about every way known to man to get leads, make appointments and
close sales. Let me tell you that you haven’t. Here are 5 areas of your business that you need to take a hard look at and
make some changes.
Have a plan. Too
often, small modular home builders who build less than 10 new homes a year get
so caught up in day-to-day operations that they neglect long-range planning. If
you have a business plan, update it to reflect your current goals. If you’ve never written a business plan, do so—it will force you to think about what you
want to achieve in the future.
Take action. Don’t
put that business plan in a drawer and forget about it. No matter how busy you
are, set aside at least one hour a week to assess your progress toward the
goals you’ve set. Even if you are a one person operation, you can create action
steps and set deadlines for accomplishing them. It just takes discipline.
Give your website a
makeover. Does your business’s website reflect what you do, or is the
information outdated? Does it look current, or is it sporting a design template
from 1999? Does it load easily on mobile devices so customers can access your
business wherever they are? Make the necessary changes to modernize your
website.
Start socializing. Modular
home builders can benefit from social media. If you aren’t currently using
social media, resolve to try at least one social network this year. If you are
active on social media, step it up a notch by learning more about your favorite
social network, posting more often or adding more videos and photos to your mix.
Celebrate your successes. No
matter how busy you are, be sure to celebrate when you turn over a home to the
new owners. Bringing together the people that made that happen, even if it’s
only for lunch at your favorite watering hole, tells them that you appreciate their
hard work. Taking time out to recognize results will re-energize you and your
team for the next challenge.
