Ritz-Craft Homes, the huge modular home manufacturer
headquartered in
time they jumped leaps and bounds ahead of other modular factories by not only
working social media to attract new home buyers to the benefits of buying a new
Ritz-Craft home, they are using the Apple Store to interact with their
authorized builders.
The app designed for the Apple iPad allows Ritz-Craft home
builders to access numerous relevant files, including floor plans, pricing,
specification sheets and available options and colors. The app also interfaces
with Ritz-Craft’s Total Marketing Solution (TMS), a proprietary program which provides
subscribing builders with a custom website, email marketing and a lead
management system.
The introduction of this Ritz-Craft app is in response to a
fundamental shift in the way home builders access information and communicate
with their customers:
“Members of our builder network are spending more and more
time away from their offices and either on the road or in a model home,”
explains Reed Dillon, Ritz-Craft’s Director of Marketing. “Our new app provides
these builders with portability and the ability to access crucial files on
their iPads, wherever they have an internet connection. This allows them to be
more efficient and spend more time with their customers.”
With plans to launch a similar, consumer-friendly app for
home buyers early next year, Ritz-Craft is looking forward to expanding their
mobile reach and to providing solutions for both home builders and home buyers.
Being an Android person, I’ll just have to wait until they
launch an app for me.
