Last September, Amazon’s Alexa Fund anted up to participate in a $6.7 million capital raise for startup Rialto, Calif.-based Plant Prefab. The comparatively itsy-bitsy investment fanned flames of speculation in new-home construction circles.
If the universe’s dominant retailer and purveyor of IoT home technology takes interest in an off-the-radar off-site factory custom modular home builder, many observers wondered when—not if—Amazon may launch an end-to-end in-house residential design, development, engineering, and construction strategy.
CLICK HERE to read the complete Forbes article by John McManus
