Take a few minutes and look at your
website. Now look for clear calls to action on it.
The main street in
action. Bright neon lights, continuous shows and spectacular fountains are all
designed to get a visitor’s attention and draw them into the venue.
The Internet is an endless street of
competition. If someone visits your website, you have a limited amount of time
to get their attention before they surf elsewhere. You need to ensure that your
visitors know what they’re supposed to do at your website and make it easy to
for them to find information or request it from you.
Fulfilling the needs of your
prospective new home buyers requires you to learn from them through feedback,
customer polls and targeted pages that are easily accessible. Make sure that
your website’s homepage lets the visitor know that you build and/or sell
modular homes. Some sites paint a great picture but it’s hard to tell that new homes
are actually the site’s purpose.
Make sure you briefly describe the
types of modular homes you build, how to find more information quickly and make
sure that you have a “request more info” page linked from the homepage. Use the
homepage for your latest promotion and don’t let it get stale.
Remember, your website is self
service. You can’t be sitting there to show them where to look on your site,
you’ve got to make it so obvious that they can quickly go to the pages your
want them to visit.
Looking at your website and
determining if you have right stuff to hold their attention longer then 10 seconds
in entirely in your hands.
