What’s in a slogan? In a word: everything. A business slogan might be the most underutilized weapon in the marketing arsenal, yet its power to stick in the minds of customers is undeniable. Think about it—every major brand has one, and the ones that stick make you smile, laugh, or even sing. And guess what? The modular and manufactured housing industry is no different. With the right slogan, you can turn your business into a memorable household name.
Let’s face it: slogans are basically mini-marketing grenades. Toss them into conversations, onto billboards, or on your website, and boom—instant recognition. We all know the classics: “Just Do It” (Nike), “Finger Lickin’ Good” (KFC), and the ever-provocative “Where’s the Beef?” (Wendy’s). But what about housing? You might be surprised to know that some housing manufacturers have slogans too. They’re not quite pop-culture yet, but give them time.
Take Icon Legacy Homes, for example, whose slogan is, “Think Inside the Box.” Simple. Effective. And very professional sounding. It’s the kind of slogan that says, “We know what we’re doing. Trust us!” Then there’s Huntington Homes, with “A Better Way to Build” which makes you think they’re offering something unique. Ritz Craft Corporation goes for a bit more flair with “Let’s Design a Dream Home Together.” Okay, I’ll admit it, this one sounds like the title of a self-help book, but at least they’re trying to be different.
The Slogan Hall of Fame: A Nostalgia Trip
Now, if you’re still thinking slogans are just fluffy words, let’s take a trip down memory lane. Remember these? “A little dab will do ya” (Brylcreem, 1949), “Please don’t squeeze the Charmin” (Charmin, 1964), and my personal favorite, “Sometimes you feel like a nut, sometimes you don’t” (Almond Joy/Mounds, 1953). These are iconic. Not only do they stand the test of time, but they’ve become part of the cultural lexicon. You probably remember these slogans more than what you ate for breakfast today. That’s the power of a well-crafted tagline.
Slogans don’t just sell products—they stick in your brain like the jingle from a never-ending commercial. “Reach out and touch someone” (AT&T, 1979) practically dares you not to call your long-lost friend, while “Don’t leave home without it” (American Express, 1975) gives you a mild panic attack if your wallet isn’t in your pocket. Even “Got Milk?” (1993) makes you think twice before leaving the grocery store dairy aisle empty-handed.
These aren’t just phrases. They’re earworms for your soul.
The Wild, Wacky World of Contractor Slogans
Now, let’s bring it back to something a bit closer to home. Contractors love slogans too, but boy, do they run the gamut from pure genius to laugh-out-loud ridiculous. For instance, check out this gem from a Pennsylvania electrician: “We Wire the Best, Repair the Rest.” Bravo! It’s punchy, clever, and a little cocky—exactly what you want when someone’s rewiring your house.
Then there’s my personal favorite: “Let Peake Look at Your Leak” (Peake Plumbing, Utah). I mean, come on! How can you not call them just to hear the slogan again? It rhymes. It’s catchy. It almost makes plumbing sound fun.
But it doesn’t stop there. Home demolition companies get in on the fun too, with slogans like “Here Today, Gone Tomorrow” (New Jersey). If you’re tearing down a house, why not remind your customers of your quick efficiency? Or how about “Discount Remodeling for Cheap People” (PA)? I guess it’s good to know your target audience! And if you’re a masonry contractor in Virginia, you just might like “Another Brick in the Wall”—though I’m guessing Pink Floyd fans will have mixed feelings.
Slogans: Your Brand’s Best Friend
If you’re sitting there thinking your business doesn’t need a slogan, you are dead wrong. Every business—no matter how big or small—should have one. Why? Because a great slogan does more than just describe your business. It evokes an emotion. It’s a mini-story, a promise, and an invitation to potential customers, all wrapped up in 7 words or fewer.
And yes, seven words should be your cap. Why? Because that’s about all most people can remember when they see it flash by on a truck, a billboard, or while skimming through a magazine. In today’s world of tweets and instant messaging, you need to be brief, punchy, and memorable.
Is Your Slogan Working for You?
Let’s get real for a moment. What’s your business slogan? Is it something that makes people sit up and say, “Wow, I need to call them?” Or is it something that sounds like corporate-speak and could easily be forgotten the moment it’s read? A good slogan should be like a great joke—quick, memorable, and able to make a connection. It doesn’t hurt if it’s funny either.
In fact, a great slogan can make all the difference in a competitive market. Imagine someone trying to explain where your display homes are located. Without a memorable slogan, you’re just another GPS coordinate. But if they remember your business because of a catchy phrase, suddenly your location becomes secondary. “Great Homes for Great People” (Builder in OH) sticks in your mind, as does “Built for Your Lifestyle” from Cavco Homes. These slogans might not have hit the cultural stratosphere yet, but they’ve got potential. And that’s what you’re aiming for—a slogan that turns your business into a recognizable, trusted name.
Your Slogan Challenge
Here’s the fun part. If you don’t have a slogan, it’s time to brainstorm. And no, it doesn’t have to be Shakespeare. In fact, it probably shouldn’t be. A good slogan should make people smile, nod in agreement, or laugh. It’s not just a tagline; it’s the essence of what your business stands for in a few short words. This is something you can use AI to help accomplish!
And who knows? With the right slogan, your business might just become as iconic as “Snap! Crackle! Pop!”
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