by Gary Fleisher
Hardly a month goes by that I don’t get at least one email asking how to become a modular home builder and my answer, until recently, has always been that since there is no formal training, either in a classroom setting or from a modular factory, you’re on your own…Good Luck!
all photos – Impresa Modular Franchising
But that changed a few years ago when the first-ever modular home builder franchise hit the scene, giving “new to modular” builders and developers a way to hit the ground running by offering training and help in running their own modular franchise business.
Ken Semler, the founder of Impresa Modular Franchising, discusses the innovative approach Impresa offers to the modular home building industry. This company is unique in its franchising model, enabling entrepreneurs to enter the modular home market with an established brand and proven business model.
Here is my conversation with Ken regarding the opportunities and benefits for franchisees interested in becoming modular home builders.
Gary Fleisher: Ken, it’s great to have the chance to talk with you about Impresa Modular Franchising. Your company stands out as the only modular housing franchise in the country. Could you share what motivated you to take this franchising approach in the modular housing sector?
Ken Semler: Absolutely, Gary. The modular housing industry has so much potential, but it’s fragmented and can be challenging for new entrants. I saw franchising as a way to standardize processes, quality, and service, making it easier for entrepreneurs to enter this market with a lower risk and higher chance of success. Our franchise model offers a comprehensive platform, including training, systems, and ongoing support, which I believe is crucial for scaling up the adoption of modular construction effectively.
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Gary: That’s a fascinating approach. From what I understand, modular construction can significantly reduce build times and environmental impact. How does Impresa Modular Franchising support its franchisees in capitalizing on these benefits?
Ken: Great question, Gary. We provide our franchisees with access to our proven construction methodologies and technologies, which are designed to maximize efficiency and sustainability. This includes everything from design software that optimizes material usage to training on best practices for assembly and site preparation. By reducing waste and speeding up construction times, our franchisees can offer competitive pricing and attract clients looking for greener, faster building options.
Gary: Speaking of clients, how does your franchising model help franchisees tap into the growing demand for modular homes?
Ken: Our brand and marketing support are key here. We’ve built a strong reputation in the modular home industry, and our franchisees benefit from that brand recognition right out of the gate. We provide comprehensive marketing tools and strategies, including digital marketing, to help them reach potential clients. Plus, being part of a national network allows for sharing of best practices and leads, further enhancing their ability to succeed.
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Gary: It sounds like support and community are central to your franchising model. Can you expand on the type of training and ongoing support franchisees receive?
Ken: Certainly. Our training program covers all aspects of the modular building process, from design and sales to construction and project management. We also cover business operations, including finance, marketing, and customer service. After the initial training, we provide ongoing support through regular check-ins, a dedicated franchisee portal with resources, and access to our annual franchisee conference where they can learn from and network with other franchisees.
Gary: Ken, it’s clear that Impresa Modular Franchising offers a comprehensive package for those looking to enter the modular home building industry. What final piece of advice would you give someone considering becoming a franchisee?
Ken: My advice is simple: embrace the opportunity. The modular construction industry is at a tipping point, with technology, sustainability, and efficiency driving its growth. By joining Impresa Modular Franchising, franchisees not only get to be part of this exciting industry but also receive the support and tools needed to build a successful business. It’s an opportunity to make a significant impact in how homes are built, offering a faster, greener, and more efficient way to build.
Impresa Modular Franchising:
Check out their website: https://impresamodularfranchising.com/
Email Ken Semler: [email protected]
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Gary Fleisher is a renowned blogger and commentator on construction and housing trends, known for his insightful analysis of the industry.
