I have been saying for years that the residential side of the modular housing industry has not congealed into a formidable group that can market what we sell to the new home buyer.
Until yesterday, the almost forgotten Modular Building Systems Association (MBSA), once a leader in helping promote and further the efforts of modular home builders and factories, had laid dormant.
Well surprise Boys and Girls, Ladies and Gentleman; Tom Hardiman, the executive director of the MBSA has told Modcoach that a new website has been launched and time, effort and money will begin flowing into both it and new marketing for the modular residential home builder. Good launch Tom and Tracey.
I’ve noticed that the only information currently on the site is the same slim pickings as he old sight but now the site is ready, they will begin adding new information directed toward the new home buyer. So without further ado, here is the beginning of a new marketing age for our industry.
