A few days ago, one of my readers sent me a list of phrases that people in the investment industry use to manipulate small investors into helping fund projects and new startups.
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After reading through the list, I realized I’d heard these phrases used in getting investors to fund new offsite factory startups. With so many small and even large investors losing their investments when the factory goes under, I wanted to share these phrases with you and show you an example of how they can be used in a sales pitch for investing in a new offsite factory or project.
The phrases are:
“Trust me” – One of the most common phrases they use to achieve this is “Trust me…”.
“I don’t want anything from you” – It’s a subtle form of manipulation, but it’s incredibly effective.
“You’re overreacting” – When someone tells you that you’re overreacting, they’re essentially delegitimizing your feelings.
“You’re just like me” – This phrase is a classic tool in the manipulator’s toolbox.
“I’m only trying to help” – In the hands of a manipulator, this can be a powerful tool for control.
“It’s for your own good” – This phrase is heard far too often in the offsite industry.
“I would never lie to you” – This phrase is one of the most blatant red flags in an investment broker’s playbook.
Then I wondered if all these phrases could be used in one investment sales pitch and they can! Here is my version of an investment pitch delivered to single and/or family investors that usually costs the investor a lot of money without any return.
“Ladies and Gentlemen,
Thank you all for being here today. I want to talk to you about an incredible opportunity to invest in something groundbreaking — our new modular factory.
First and foremost, trust me when I say this venture is not just a business endeavor but a mission to revolutionize the construction industry. I don’t want anything from you that isn’t aligned with your own best interests. Your investment is not just financial support; it’s a partnership that will benefit us all.
Now, I know some of you might have reservations. Perhaps you’re thinking, “This seems too good to be true.” Trust me, you’re overreacting. The research and data we’ve gathered show that the modular construction market is booming, and our factory is poised to be at the forefront of this revolution.
You’re just like me—pragmatic, forward-thinking, and committed to making smart investments. I’m only trying to help you see the immense potential in this venture. We’ve meticulously planned every aspect of this factory to ensure maximum efficiency and profitability.
It’s for your own good that you consider this opportunity seriously. The returns we’re projecting are substantial, and the impact we can make together in the construction industry is monumental. I would never lie to you. Our success is intertwined with your trust and investment.
So, let’s take this leap together. Trust me, this modular factory isn’t just another investment—it’s a chance to be part of something truly transformative.
Thank you.”
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