This month’s Builder Breakfast, which I hold every month, was really packed with some great guests. There were two factories represented, two mortgage companies, an appraiser and 6 modular home builders.
Every topic concerning the modular industry was discussed but the one that I was most interested in was if the modular factories have done much in the way of addressing converting site builders to modular.
Unfortunately, there still isn’t a major push by any factory to establish a team to go forth and preach the benefits of modular home construction. That was a topic I wrote about almost 4 years ago and got a lot of comments.
I think it’s time to refresh your memory by running that article again as it appears not a whole lot has changed in 4 years. Here is the article:
Converting a Site Builder to Modular
Trying to convert a site builder to the modular experience
can be one of the most frustrating things a factory sales rep will ever
encounter. If you are not used to being told “no” over and over or
having your phone calls stopped by the gatekeeper and generally being ignored
by a builder that has been hand building homes for the 20 years, then stay
out of this industry.
Site builders and tract home developers are so ingrained in
their processes that short of a stick of dynamite you will have a hard time in
having them consider making the change to modular housing. It takes such
an incredible amount of time and perseverance to convince them to actually try
a modular that most factory sales reps give up long before they should.
