USA Today Dismisses the Entire Modular Home Industry

USA Today’s online version just printed an article that every modular factory and builder, whether you our homes prefab or modular, should be up in arms about.

These dumbasses did so little research into what is being built today that they should change their name to “USA 20 years ago”. Not one mention of all the factories across the US pumping out great modular or prefab homes for decades. Not one picture of a traditional 2 story modular home. Instead they use Blu Homes as the best example they could find and even then USA Today kind of trashed Blu Homes.

“Who do I talk to about this article?”

Here is the first part of USA Today’s article followed by a link to entire web page. My comments are in RED.

You can’t buy a house on Amazon.com for
self-assembly. Not yet, anyway. 

But prefab (or prefabricated) houses, long a modernist
fantasy, are having a kind of moment. Over in Brooklyn‘s
Atlantic Yards, cranes are stacking factory-built modules on top of one another
like Legos. When the stacking is done, it’ll be a 32-story apartment
complex, and the tallest prefab in the world, according to the developer,
Forest City Ratner. Prestige architects like David Rockwell (better known for
luxury hotels and restaurants) are throwing their hats in the prefab ring, too.
And a brash startup called Blu Homes, established in 2008, is spurring envy REALLY? and
some resentment: It has about $150 million in investment, as well as technology
that folds glass walls and high ceilings on flatbed trucks — and says it’s
already doing more volume than anyone in the prefab business. REALLY??????

It’s way too early to say whether any of these efforts will
modernize the homebuilding industry, which relies on old methods and remains
fragmented and inefficient. These methods are the same site builders use.

Historically, the prefab dream has ebbed and
flowed; at times, cost overruns and impossible promises have turned it into a
total nightmare. What the hell are they talking about?

Even now, the upswing is relative: Blu Homes may be leading the industry Again, REALLY?, but it’s built fewer than 300 houses in total. (Compare that to
the 569,000 homes constructed last year.)

CLICK HERE to read the entire stupid article.