When Clayton Homes wanted to attract their demographic buyer to their homes, they hired Si from Duck Dynasty to help win them over.
When Blu Homes wanted to attract their target audience to their $650,000 origami folding prefab homes, they started a polo team. With $165,000,000 of investor money burning a hole in their pocket, what better way to spend it than by sponsoring a polo team and inviting those folks that can afford caviar and champagne with their spare change to watch men and horses run around a field at the prestigious Empire Polo Club in Palm Springs, CA. Are they trying to get attract new home buyers or more investors?
I wonder what else they might do with all that investor money? Maybe a blimp for PGA tournaments. How about a fleet of hot air balloons? A water polo team? They could even build a lot of “designer” model homes and put them in all the most expensive neighborhoods in the US and have Wine and Cheese Open Houses. It just blows your mind.
Here is the Blu Homes Polo team in action:
