While most other modular and manufactured home companies are busy putting pictures of their latest homes being delivered and set on Facebook, Clayton Homes uses video commercials to get its message out to the home buyers showing that having a home built in a factory is the best way to go.
When I saw this commercial for the first time I was so impressed that I asked my wife and two neighbors to watch it to get their thoughts but first I showed them what our industry uses to entice new home buyers to buy a modular home.
When I showed them pictures that many factories and builders put on Facebook of modular homes being delivered, hooked to a crane and put into place with few if any pictures of interiors I noticed they couldn’t understand what they saw and I had to explain each picture to them.
Then I showed them the Clayton TV commercial and when it finished I asked what they thought of it. They immediately understood it was built in a factory and they said they could live in that home. One of the neighbors said she really liked the decor.
No cranes, no houses wrapped in plastic and no ‘ship loose’ material to be seen.
Hats off to Clayton for their great “prefabulous” marketing campaign.
