Growing up in the 1960’s in rural Pennsylvania meant I never ate Kale, Avocados or Acai Berries. Not only did I never eat them, I never even heard of them.
Fast forward to today and every Millennial and every married Boomer’s wife knows the benefits of those three obnoxious fruits and vegetables and want to share it with their friends and their husbands.
Let’s be real honest here. Kale tastes like tough spinach that is past its expiration date. In fact, kale was originally the perfect winter food for pigs, providing ample amounts of vitamins and fiber which makes them feel fuller longer.
Avocados almost have to be added to something else so that we don’t gag on them. And what are Acai and why are their berries so important?
Kale, like the acai berry and avocado before it, are the latest foods to capture the nation’s collective appetite. Touted for its nutritious value, the leafy green seems to be finding its way into all kinds of concoctions – and will likely do so until the next big food trend sweeps through.
The three do have something in common that is missing from the modular housing industry.
They all have marketing boards!
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| American Kale Association |
Those board’s sole job is to take something that can be grown in dirt that won’t support real fruit and vegetable production and convince us that they are the next great discovery to improved health. Kale farmers must be laughing all the way to the bank.
Subway restaurants recently featured Avocado slices on their sandwiches and people ate them and said how good they tasted all the while trying to hold back their gag reflexes. The Sandwich Artist at my local Subway told me they threw out more than they used because so few people ordered them.
So what does that have to do with the modular housing industry?
Plenty!
What do you think would happen if all the modular home factories actually got together and started a marketing board? The log home industry has one, the Kale farmers have one.
My God, there’s even a Red Raspberry Marketing Council.
So the next time you see a Kale disposal recipe on TV or a bean sprout, turnip green and avocado sandwich on the menu, just remember, they all have marketing councils but the modular housing industry doesn’t.
Now that’s “food for thought!”
