The Modular Home Builders Association (MHBA)is launching their Consumer Awareness Program (CAP) to more effectively educate potential homebuyers.
The Modular Home Builders Association (MHBA) Board of Directors unanimously approved a new initiative to better educate potential new homebuyers with the launch of its “Consumer Awareness Program(CAP).
”Beginning on April 1, 2016, MHBA manufacturer members have voluntarily agreed to add$10 per module on each newly constructed home and will dedicate those funds to marketing the modular home industry. This small increase of revenue will provide MHBA with funds to effectively reach thousands of potential new modular home buyers. MHBA will focus on educating new homebuyers about the advantages of building a modular home and providing them with access to a vast amount of resources that will showcase MHBA members extensive experience in the industry.
Through MHBA, homebuyers will gain access to sample floorplans, be able to find a local builder,and will even be able to request an estimate for their dream home.
“We are so excited to be leading this effort to better educate consumers about the many advantages of modular homes,” said MHBA Executive Director Tom Hardiman. “From greater energy efficiency and waste reduction to higher quality control with huge time savings, we know our industry builds a better home and we want to share that information with the world.”
This small increase in funds will also directly benefit MHBA members through an increase in marketing materials. These new materials will support their efforts to enlighten potential regional homebuyers to building a modular home that is the perfect stepping stone for their future.
Pat Fricchione, MHBA Board Chair and President and CEO of Simplex Homes says “Simplex Homes is a proud participant in this progressive program. CAP is the perfect opportunity for our industry to work together and raise our profiles in the home building industry.”
The following manufacturers have already agreed to participate in the Consumer Awareness Program: Apex Homes, Excel Homes, Manorwood, Muncy Homes, Inc., Pennwest Homes, Ritz-Craft Homes, and Simplex Homes.
For more information on MHBA please visit www.modularhousing.com
Modcoach Note: If you are a modular home builder and do not see your factory in the list above, call them today and ask them to become active in helping make our industry stronger. And if you are not a member of the MHBA, what are you waiting for? This is the type of action you’ve been screaming about for years and yet you continue to sit on the sidelines. Shame on you.
