2,200 sq ft and climbing!
The size of the average new site built home.
However there is a small but rapidly growing new home buyer segment that is looking to go smaller; the empty nest Boomer and the Millennial buyers.
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| Small Modular Home courtesy of Architectural Designs |
These groups are not looking at big homes or boxy rectangles with no redeeming appeal. They are searching the Internet for smaller homes, usually under 1,000 sq ft with unique features and great curb appeal, open space and now they are turning to modular homes in increasing numbers.
One Internet new home plan website, Architectural Designs, even has a entire collection of over 6,000 house plans devoted to modular friendly plans and will provide estimates. Have these folks found the key to unlock the empty nesters and the Millennial markets? Probably.
Let’s not confuse these homes with manufactured housing. They are built to the same high standards that are found in site built construction and because they are being built inside a factory by skilled production people, the quality not only rivals site built homes but in most cases exceeds it.
1,000 sq ft and under modular home buyers just might be your next target market. They want the best and are not afraid to ‘option up’ their new modular home.
